There are two ways of implementing a marketing strategy when going global. It may be defined as those marketing programmes and tactics designed to achieve the objectives of. The purpose of this paper is to explore the premise that organizationally defined communities of practice can be a valuable strategic learning tool for management. It aims to provide academic theory and management practice to researchers and. Contributions addressing any aspect of international marketing are welcome. Journal of cultural marketing strategy henry stewart. Global integration strategy, strategic management journal, 16 8. Yet, their integration helps to create value for customers and to gain and maintain a competitive advantage. Piercy 1 journal of the academy of marketing science volume 26, pages 222 236 1998 cite this article. Can you standardize international marketing strategy.
Journal of marketing strategy enriched publications. Business and marketing strategies research articles business studies includes elements of accountancy, finance, marketing, organizational studies and economics. British journal of marketing studies bjms ea journals. Any letter that appears to be from a coeditor of an sms journal promising a manuscripts acceptance in exchange for money has. International science congress association 22 generate new sparks idea. Marketing planning, market orientation and business performance. International journal of scientific and research publications, volume 6, issue 2, february 2016 124 issn 2250 3153. Easy and rapid publishing the international journal of marketing management ijmm is an international online journal in english published half yearly. It is in corporate strategy, management identifies the business in which the comp any will be involved in. Click here to retrieve digital object identifiers dois for journal articles, books, and chapters.
How does marketing strategy influence firm performance. Marketstrategies significant influence on the marketing mix strategies as 49. Since its founding in 1936, jm has played a significant role in shaping the. This research paper investigates the impact of marketing strategy on business. Welcome to jmsm journal of marketing and strategic. Effects of internet marketing strategies on sale of communication services. Companies spend effort to find the most efficient marketing mix in order to implement a successful marketing strategy. Strategic marketing builds off of market knowledge to develop a customercentered strategy, or plan and approach, to marketing campaigns with the ultimate goal of profitability for the organization. International branding strategies of global companies. We are extremely pleased to present the second issue of the journal of international marketing strategy to our colleagues in the academic world and business community. Journal of strategy and management emerald insight. A majority view among international marketers is that each national is unique, and thus each must be treated as a separate and independent operation. Bjms welcomes outstanding research papers in service marketing, direct marketing, consumer behaviour, marketing research, marketing strategy, product development and management, relationship marketing, network marketing, evangelism.
Building on a great tradition of global marketing scholarship, ijrm aims to contribute substantially to the field of marketing research by providing a highquality medium for the dissemination of. Online journal marketing strategies 33 enefits of electronic journals when developing a marketing plan for an electronic journal, the marketer needs to consider what is different about electronic journals com. Strategy is a plan, a how, a means of getting from here to there. Elsevier is committed to offering the widest possible dissemination of published research, so journal content is accessible electronically via sciencedirect, scopus and health advance. Abstract corporate marketing planning is the process by which an organization sets its longterm priorities regarding products and markets in order to enhance the value of the overall company. The most downloaded articles from international journal of research in marketing in the last 90 days. Domain, definition, fundamental issues and foundational premises article pdf available in journal of the academy of marketing science 382. Journal of international marketing strategy jims call for special issue linking luxury marketing and other marketing areas deadline. The journal of strategy and management provides broad and unrivalled coverage of all aspects of strategic management. Institutional explanations for local diversification. International marketing mix, adaptation, standardization, case.
Given the circumstances, the haskayne school of business hsb at the university of calgary has extended the deadline for applications for an academic position in the area of inte. Impact of marketing strategy on business performance a study of selected small and medium enterprises smes in oluyole local government, ibadan, nigeria. Pdf marketing strategies and their impact on marketing. Impact of marketing strategy on business performance a. International journal of research in marketing elsevier. Official journal of the european marketing academy marketing. The international journal of online marketing ijom is an applied research, refereed, international journal that provides complete coverage on the opportunities, challenges, and current trends encountered by researchers and practitioners in the field of online marketing. The journal of business strategy has a distinctly practical bent and is geared toward senior and middle managers in organizations and industries throughout the world. Following sudharshan 1995, we define a firms marketing strategy as the. Marketing intelligence 208 downloads 15 pages 3,696 words add in library click this icon and make it bookmark in your library to refer it later. Marketing strategy has been a focus of organizations and a tool for attaining overall firm performance. Marketing managers require a source of new information and insights on international business events. Strategy science has been selected for coverage in the web of sciences emerging sources citation index esci launched in 2015, the esci.
The journal of marketing strategy of is published quarterly by enriched publications. Sean is the founder of the internet marketing academy which aims to improve the standards of internet marketing around the globe. Effects of internet marketing strategies on sale of. An evaluation of marketing strategies undertaken by coca cola.
These international marketing strategies are also known as global marketing strategies and almost used in all over the world as marketing product or brand globally. It is the premier outlet for substantive research in marketing. Building a foundation for your future 4 customer characteristics and purchasing hot buttons provide the information needed to decide whether the firm can and should. Global marketing myopia, journal of marketing management. In december 2016, the journal of international marketing strategy jims completed a special issue on luxury marketing. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext.
The influence of personal and proximal work factors on creative activity j. He holds degrees in economics and communications from. The implications of marketing paradigm weakness for the strategy execution process nigel f. Michael richter consults with smes from all parts of the world on how to market and sell strategically. A case study of telkom kenyaeldoret branch joseph kiplangat rotich, aaron mukhongo. The journal presents scholarly and managerially relevant articles on international marketing. Marketing strategy is a longterm, forwardlooking approach with the fundamental goal of. Pdf strategic marketing, marketing strategy and market strategy.
International marketing exam notes marketing and marketing. It is a vehicle for discussing longrange activities where marketing has a role to play in managing the longterm objectives and strategies of companies. Emerald journal of strategy and management information. Pdf manufacturers often use relational governance to manage interfirm relationships with their distributors. International marketing analysis and strategic marketing plan. However, throughout these three tips, we always focus on one thing. Journal of marketing on fundamental issues and direc. Keywords strategic management, economics, strategy, management, theory of the firm paper type conceptual paper since rumelt et al. All journal articles featured in journal of strategic marketing vol 28 issue 3. Marketing mix, commonly known as the mccarthys 1960 4ps, consists of product, price, place and promotion. Home international journal of marketing studies ccse. Marketing strategies which includes the market strategies and marketing mix strategies simultaneously have significant influence on the performance marketing as 34.
Marketing strategies and their impact on marketing. Our marketing approach complements this strategy, aiming to increase the visibility, accessibility and readership for your journal s articles. Journal of strategic marketing publishes papers on key aspects of the interface between marketing and strategic management. A framework for customer relationship management strategy orientation support in higher education institutions. Strategy and entrepreneurship are independent constructs. Strategic marketing, marketing strategy and market strategy. Implementation of marketing strategy for firm success nashwan mohammed abdullah saif school of management, wuhan university of technology, wuhan, china abstract. The intent of this paper is to examine the possibilities for standardization of marketing elements within a multinational marketing strategy. It is the fourth p of marketing strategy to make aware of. Marketing strategy includes all basic and longterm activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of. With a unique focus on behavioural research, it aims to inform both research. This is an area that has received less attention from researchers in recent years, and accordingly we brie. The second volume of the journal is a continuation of our efforts to publish quality articles in the field of international marketing, which will be highly regarded and.
It is a vehicle for discussing longrange activities where marketing has a role to. Market strategies significantly influence on the performance marketing as 21. The journal of marketing jm develops and disseminates knowledge about realworld marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders. Regional strategy teams main job is to move the task from marketing strategy team and. He holds degrees in economics and communications from the. Using customer equity to focus marketing strategy the authors present a unified strategic framework that enables competing marketing strategy options to be traded. A study of factors enhancing the success of casinos entering into new markettoward marketing strategy considering ones experience of casinos. Journal of strategic marketing scimago journal rank. In conclusion, building an international marketing strategy can be complicated. Welcome to jmsm journal of marketing and strategic managementformerly. Innovation and product innovation in marketing strategy.
The strategy formulation is the prerequisite for the strategy implementation 12. Jul 27, 2016 this strategy cuts the costs of research significantly, but promotion needs enormous efforts to get the word for your product deep down in the markets. Innovation and product innovation in marketing strategy nagasimha balakrishna kanagal indian institute of management, bangalore, india abstract innovation leads to a process of change in organizations and its market offerings, and is a key weapon that marketing strategists use to win customers and markets, through the. His has more than 3 years of experience in five continents and more than 5 countries. He has published widely in the area of marketing strategy and implementation in the. Standardization and adaptation of international marketing mix. For the firm to be successful in his international marketing decision, the above factors must be strictly followed. The research article in business and corporate strategies reports the methods and results of an original study performed by the authors. Marketing strategy teams main responsibility is to expand global marketing strategy for example to present the core message that samsung want to communicate to customer and every promotional activities to international wise. International journal of scientific and research publications, volume 5, issue 10, october 2015 1 issn 2250 3153. The issue has enjoyed positive feedback from multiple sources reflecting its articles.
The global strategy journal does not charge an acceptance fee for papers. International marketing exam notes marketing and marketing management marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. International marketing strategies types, tools and lemitations. Corporate marketing planning global journals incorporation. International marketing exam notes marketing and marketing management marketing is an organizational function and a set of processes for creating, communicating, and delivering value to. Click here to know what is doi digital object identifier.
Issn 23191171 28, a study on marketing strategies of. Please feel free to browse our site and register as a reader or author. Journal of business research international marketing. In addition to strategic marketing for the sme, he is the coauthor of two business books with a. Within a given environment, marketing strategy deals essentially with the interplay of three forces known as the strategic 3 cs. Marketing strategy draws its strength from the overall corporate strategy.
Business and marketing strategies research articlesomics. By closing this message, you are consenting to our use of cookies. Welcome to jmsm journal of marketing and strategic management. Academy of strategic management journal, volume, number2, 2014 strategy as an academic field has been considered as fragmented and lacked of coherence identity nag, hambrick and chen, 2007. Questiondriven and phenomenonbased empirical strategy research call for papers. International journal of marketing management ijmm. Reference 15 contended that the dynamic characteristic of the strategy formulation allows 50 journal of advanced management science vol. Each paper published in international journal of marketing studies is assigned a doi number, which appears beneath the authors affiliation in the published paper. Issue 6 2019 corporate communication transformation of strategy. Welcome to jmsmjournal of marketing and strategic managementformerly.